Filo
Drawing inspiration from the brand's ethos of empowerment, I introduced a gradient-focused visual language that reflects the seamless transitions in a working woman’s day—from dawn to dusk. The gradients embody three primary colors red, blue and yellow. I maintained the original coral color of the brand and reintroduced it as a gradient with a dark theme adds boldness and luxury.
Drawing inspiration from the brand's ethos of empowerment, I introduced a gradient-focused visual language that reflects the seamless transitions in a working woman’s day—from dawn to dusk. The gradients embody three primary colors red, blue and yellow. I maintained the original coral color of the brand and reintroduced it as a gradient with a dark theme adds boldness and luxury.
The rebrand included a fresh logo design, packaging concepts, social media and photography guides, and comprehensive brand guidelines. These elements were crafted to elevate Filo’s presence in the competitive abaya market, ensuring the brand resonates with its audience while maintaining a modern, professional aesthetic.
The rebrand included a fresh logo design, packaging concepts, social media and photography guides, and comprehensive brand guidelines. These elements were crafted to elevate Filo’s presence in the competitive abaya market, ensuring the brand resonates with its audience while maintaining a modern, professional aesthetic.
Branding, Packaging, Social Media
2023
Services
Brand Identity Design
Web Development
3D Rendering
Illustration
Animation
Content Creation
Resources
Services
Brand Identity Design
Web Development
3D Rendering
Illustration
Animation
Content Creation
Resources
Services
Brand Identity Design
Web Development
3D Rendering
Illustration
Animation
Content Creation
Resources