For Habba, I developed the brand from the ground up, creating a cohesive visual identity that reflects the brand’s blend of Moroccan heritage and contemporary elegance.

The project spanned the complete brand experience, including the logo and visual identity, packaging and printed materials, product presentation, and the design and development of the e-commerce website.

Every touchpoint was designed to feel refined, distinctive, and consistent, from the physical unboxing experience to the digital storefront, while creating a visual language that could grow with Habba as a modern luxury abaya and occasionwear brand.